Fructose – Premium Fruit Juice Branding Project (2025)
Category: Branding & Marketing Design
Tools Used: Adobe Illustrator, Photoshop, After Effects
Project Type: Concept Branding for a High-End Product
Overview
Fructose is a premium fruit juice brand positioned in the high-end market, offering fresh, healthy beverages made from natural ingredients. This project involved a full branding and marketing design solution—from initial market research to final visual identity. The goal was to create a brand that communicates health, elegance, and freshness through design.
Process
The project began with marketing research to understand the competitive landscape, consumer preferences, and visual trends in the healthy beverage industry. Based on the insights, I developed a branding strategy and crafted a clean, modern visual identity for the product.
Using Adobe Illustrator and Photoshop, I designed a logo, product packaging, and label that reflect the brand’s fresh and natural qualities. I also created social media posters, a print advertisement, and a motion-based ad using After Effects to promote the product across multiple platforms.
Deliverables
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Logo Design: Elegant, minimal logo representing freshness and natural ingredients
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Package & Label Design: Clean, colorful label reflecting fruit variety and health focus
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Social Media Posts: Visually engaging content to build brand presence online
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Poster Design: Print-ready marketing posters for in-store or event use
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Advertisement: Short animated commercial video showcasing the product’s appeal
Advertisment: https://www.youtube.com/watch?v=sOx8muRKkkU
Research Paper : https://drive.google.com/file/d/1LATzC-K6dfYLXdlOgabzekmdJP0y_yIi/view?usp=drive_link
